RAY WICKSELL – JHB
Ray Wicksell Consultancy is a Marketing and Training Consultancy that specialises in motivating the design of customer experiences that make an impact. These include Marketing Consulting, Training with sales and service teams, and Relationship Building. His motto is that business is all about people and relationships.
Ray conveys his vast knowledge of the sales and customer services field through compelling and relatable story telling. He vibrantly illustrates the importance of good marketing, sales, sponsorship, and building and maintaining relationships. His positive energy resonates with audiences, inspiring improved performance. He is geared toward motivating workforces, increasing sales, service and market share. Being a renowned athlete, Ray understands that journeys are about setting goals, maintaining focus, overcoming adversity, adapting to change, going the distance, and discovery. He seamlessly relates his journey on the track to that in the boardroom.
Designing an unforgettable customer experience: 87% of organizations say traditional experiences no longer satisfy customers. So how do you build a customer experience (CX) that will stand out from the crowd? An unforgettable experience means customers talk about it. They recommend it, and prefer it. In short, being unforgettable drives your bottom line.
How do you create an experience that stands out? Join Nike Account Executive and former professional athlete, Ray Wicksell to understand how to help your customers feel good, love your brand and create good customer memories end to end. Don’t miss this opportunity to find out what made Nike go from a car boot start up to a world class brand.
CX has three components – success, effort, and emotion. While all three elements impact customer loyalty, an improvement in emotion drives the most significant increase in loyalty. Ray gives your team deep insight into how to make this happen with your customers.